The fun products are also the ones that are full of sugar and make the company more money. After investors showed concern with the new, healthy products PepsiCo changed its mind.
Not only are they giving up on expanding the line of healthy products, they are promoting the fun products. The company is launching ads for Diet Pepsi and Pepsi Max, a campaign called “Summer Time is Pepsi Time,” and a $60 million sponsorship deal with “The X-Factor.” With Pepsi as the third best selling soda, behind Coke and Diet Coke, the company is striving to move up.
Highly processed and sugary products are not solving the obesity epidemic and with decisions like the one from PepsiCo this problem will not be going away soon
Do you drink soda? If so, what kind?